How can an understanding of color theory in a historical context from a painterly lens add value and meaning to our creative practice?
/ Five-week Live* Online class begins 26. April ends 25. May
/ Every Tuesday, 8pm-10pm, CET
/ Small class of participants
Colors, brimming with historical, cultural and personal associations, are far from neutral. Each of us have a unique and diverse pallet of historical and emotional attachments to color that influences the way we view and thus navigate the world around us. But how effectively do these relationships translate across digital borders? In this class we explore how color can be used playfully and intentionally to build meaningful digital experiences that resist the bland uniformity of minimal design trends, centering visual accessibility as a priority in our creative process.
We will connect to the wider history of color-making, tracing back to a time when color was harvested from beetles, in order to explore how the cultural and visual richness of these pigments can be carried into virtual mediums. Through this historical lens we aim to develop a new, more encompassing vocabulary for color by appreciating its relationship with the natural world; it’s varied cultural associations; it’s power as an emotional storytelling device; and it’s strength as a compositional tool. Equipt with this more holistic and textured understanding, we will be reintroduced to color as an emotive tool for telling stories and creating memorable interactions across screens.
Throughout the course of the class, each participant will develop a digital experience that showcases new possibilities and visions for the future of color, composition, and digital accessibility.
Week 1: Introductions
In this first week, we’ll introduce ourselves and set our expectations and intentions for the class. We’ll discuss our experiences with screens in comparison to our experiences with physical art works. We’ll chat about some common misconceptions about color and light that influence art-making.
We will also set our goals around producing a final project that will illustrate our new understanding of color through the thoughtful creation of color palettes that we will use to make digital images. What kind of visual work are we interested in making that we can enrich with a deep-dive into color? We’ll set expectations around weekly exercises and additional resources to reinforce our learning, as well as review some open-source digital tools for image-making.
Week 2: Color as Technology
In the second week, we’ll explore color as a reflection of the natural world, and how the science technology of color has evolved through history. Digital color displays function differently than pigment, though we often use both technologies in tandem. How can we use this practical knowledge to select colors that work well together and translate across media?
We’ll look at paintings through history that illustrate changing ideas about light and color and developments in color technology. We will explore how artists have drawn inspiration from science and the natural world to challenge ideas about composition and visual harmony and push the limits of image-making. How can we use color to push these limits in our own work?
Week 3: Color as emotional force and cultural experience
This week we will dig into the relationship between color and cultural history. The use of pigments to create compositions is a human obsession since prehistoric times, and the use of color in art is as complicated and diverse and human culture is as a whole. We’ll explore how the contemporary digital concept of the meaning of colors overlooks the breadth of this history.
We’ll look at examples of paintings through history that reflect different ideas about the symbolism and emotional content of colors, as well as paintings that illustrate the political and economic forces behind the use of color in art. How can we use color to add symbolic value, to inspire emotions, to make a statement about what’s happening in the world around us?
Week 4: Color and accessibility
Digital experiences don’t need to be bland to be accessible. This week we will bring our cultural understanding of color to the challenge of making rich experiences across digital platforms. We’ll explore visual accessibility and clarity as a creative inspiration.
We’ll look at paintings that reflect ideas about human perception and vision. How have artists used color and light to explore what visual experiences can be? How can color be combined with texture, light, shape, text, and sound to make an experience more exciting and meaningful?
We’ll also make space for practical tools and techniques for translating experiences across different platforms, with different kinds of viewers in mind.
Week 5: Project presentations and debrief
In our final week, we’ll present our final projects and debrief on our experiences. How do our projects create space? What emotions do our projects communicate? What cultural influences do we see in our projects? How do our projects translate across platforms and perceptual experiences? We’ll walk away with a shared vocabulary and toolkit for using color in our work.
Who is this class for?
This course is for anyone who wants to bring a deeper understanding of light and color as cultural tools into their digital creative practice. No previous experience with traditional art-making is required! We’ll cover the basics in a way that can enrich any digital practice.
What tools does the course aim to teach?
The conceptual material will be tool-agnostic. In this course we'll make use of accessible open-source, free, and web-based tools for code and design to make a final, hands-on final project exploring the concepts we explore each week.
About live classes
Classes are 'live' meaning that you can directly interact with the instructor as well as with the other participants from around the world. Classes will also be recorded for playback in case you are unable to attend for any reason. That said, we kindly ask that you please only purchase a ticket if you plan to attend regularly. For specific questions, please email us and we'll get back to you as soon as we can.
Artist / Student (Full Time)*
Generous Supporter Ticket*
We realise we're living in uncertain times. During this time, we are offering a limited number of pay-what-you-can solidarity tickets for this online class. These are reserved for women, POC, and LGBTQ+ who would otherwise be unable to attend. We are a small organisation with no outside funding and like many, we are also in survival mode and we ask you to consider this when making your donation.
Note: Due to the fact that we are receiving way more requests for Solidarity tickets than we can accommodate, we ask that after you have taken 3 that you please purchase a regular ticket in order to make them available to other people. Also, please note that we may send a follow-up email asking you to confirm your eligibility for these tickets. We are trying to make our classes accessible to as many people as possible and greatly appreciate your understanding and support.
Martha Hipley (marthahipley.com)
Martha Hipley is an artist and technologist with a journeyman’s approach to commercial digital products and conceptual art. She has exhibited work at Haus der elektronischen Künst, The Museum of Human Achievement, and Powrplnt, and received a microgrant from Rhizome for "untitled Twitter hack." She enjoys paintings and video games, and always wants to be making more of both.
She also writes and self-publishes An Artist's Guide to Computation, a newsletter of resources for creatives of all kinds who engage with technology.
Opportunity by School of Machines, Making & Make-Believe
Project by School of Machines, Making & Make-Believe
Opportunity by School of Machines, Making & Make-Believe
Type: offering / offering
Deadline: Thursday 20 May 2021 at 23:00h