Soft Publishing is a small independent publishing house producing contemporary photography books in limited editions.
We are excited to announce a new open call dedicated to flowers, interpreted in the broadest and most original way possible. Flowers can be photographed in their natural context, such as a garden or a living room; they can be fresh-picked or withered. They may appear painted or printed on a dress, take the form of a flower-shaped vase, or be suggested by a chair whose shape evokes a blossom. They may be held by a person, or appear in a scene where a cat plays in a flower-filled meadow.