MakingOf of the fashion shoot in Berlin subways of the Redemption and Co. Collection 2013. Redemption and Co. believes in recognizing and restoring the value of things and people.

http://www.youtube.com/watch?v=6Ur6jzcRQa8

Making Of "Redemption and Co. Campaign 2013"

The piece shows a journey from darkness to light, triggered by a gesture of kindness and the recognition of inherent value. It was filmed as part of a project called "Redemption and Co.", in which old materials were revived to create new pieces that could be attained through donations to A21, an organization fighting against human trafficking. 

http://www.youtube.com/watch?feature=player_embedded&v=hum3KqSRC-Q

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Judith Wöllenstein