These are some examples of the campaign I created for the Lucky Trimmer Dance Festival - which was originally scheduled for performances over Easter weekend, 2020. I had just finished up preparing the full set of campaign materials for print and web - to be sent to print and for launch on our social media channels the day before the general closure was called in Berlin. 

Since our beginning in 2004, Lucky Trimmer has embraced the child mind in its philosophical approach. Over the years, the child has become a consistent red line linking each campaign in the ongoing series. This year we feature the nephew of one of our team members.

As a non-profit, fully volunteer driven project, Lucky Trimmer remains an independent voice in the arts. Receiving no city, state or federal funding, we rely on ticket sales and entry fees to pay the artists we present. Since the first show in 2004, the choreographers and performing artists and theater are the only ones who receive money, Lucky Trimmer's organizers and suppliers have always donated their love, blood, sweat and tears. This project was never intended to be paid, but was instead intended to promote the space Lucky Trimmer creates for greater exposure and awareness of some amazing choreographic talent and artists from many other corners of the globe.  It may be, when the doors to Sohiensaele, our partner theater re-open, that we can re-purpose these designs for our next show. It may be we never see theaters and performances in the same way again. Today we just don't know.

Lucky Trimmer Dance Festival 2020, Promotional Materials

For over 10 years, LUCKY TRIMMER, a Berlin based dance performance festival,  has spotlighted both emerging and established performing artists presenting works with a length of 10 minutes maximum. LUCKY TRIMMER represents a broad vision of what contemporary dance is today, encouraging performance-makers of all kinds to experiment, question, dare and most importantly, to dance.


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Amy Stafford