Attention is All You Need investigates disinformation, media bias and AI-generated content. Presented as an eye chart, the piece deconstructs how clickbait and sensationalist news are produced, illustrating how information is filtered, framed, and ultimately distorted to capture attention. The way we perceive the world depends on the maps that are drawn for us.

Attention is All You Need

To describe the sound of a city, it's about machines. The sound of the hustle and bustle of the big city may seem lovely and vibrant, but it is still pollution.

Noise pollution in cities is everywhere, and it isn't just a nuisance. Noise levels in many cities can cause serious and long-term health hazards, but it is hard to avoid. People can use earplugs or avoid noisy parties, but we don't have the ability to avoid high levels of ambient noise inside our communities, workplaces, or schools. Noise appears like breathing with urban activity.

Noise is the Breath of a City

I am here to bring you an important message. Please listen carefully.

This video installation primarily focuses on attention theft. In today's highly competitive market, traditional marketing no longer holds the same influence it once did. Marketers increasingly lean towards creative covert marketing activities, which can sometimes devolve into unethical practices. Native advertising, advertorials, and sponsored content are embedded everywhere on the internet, causing frequent distractions or making many viewers unaware they are looking at an advertisement to begin with. The work starts with a serious news report and gradually evolves into a frenzy of advertising.

The Message You Don't Want to Miss

This work explores the power structure between Internet service providers and consumers. By clicking ‘I Accept’, we give too much information collection authority to those Internet data miners. In most cases, we don’t have time to read all the online policies.

  
Say I inserted a paragraph into the Terms of Use - people will unlikely find out. It‘s the perfect hiding place for secret messages.

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