The MACRO Project

MACRO, based in the Finger Lakes region of Upstate NY, is a collaborative initiative by curators Camaron Cohen and Rodrigo Guzman-Serrano dedicated to transforming public spaces and urban infrastructure through art exhibitions and installations. By claiming and repurposing billboards and other sites into dynamic art spaces, we challenge traditional perceptions and embed art within the urban fabric in a critical yet accessible way. Our mission is to offer viewers an alternative perspective, blending art into everyday landscapes while sparking meaningful conversations about art, society, and the environment.