Bradesco was the first bank in Brazil to develop a Internet banking service for blind people. 

In the 10th anniversary of the project we have developed a new hotsite to celebrate it. Totally made of Video and Audio technologies, and with one famous hostess (Dudu Braga - son of one of the most important singer from Brasil - Roberto Carlos, and a real blind person), the idea were to bring the blind navigation experience to everybody, not just for those who are really blind. And with this Bradesco could help people to understand about de difficulties of a blind life.

A mass media plan were planned to support the idea. Banners on and offline were distributed for all internet and Brazil.

We got close to 63.000 visitors in the first month. And more thousands people as for the Free Accessibility Kit. 

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Pedro Ivo Barreto

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