wrg digital call-out: generation xi 习世代

For the WRG Digital Call-Out: Generation Xi, applicants are invited to create an artwork inspired by the aesthetic of New Ugly.

New Ugly is a design movement that gleefully discards traditional rules of composition, embracing chaos, imperfection, and visual excess. It celebrates the awkward, the unconventional, and the deliberately disruptive. The result is a bold visual language that resonates with a generation raised in an era of information overload, algorithmic feeds, and constant digital stimulation. New Ugly is not about poor design—it is about intentionally challenging established conventions to create something fresh, expressive, and distinctly contemporary.