kokuyo design awards 2024

What do you picture upon hearing the word “primitive”? Is it the “original” state, close to nature, the bare form before it is polished, refined, or developed? Or the “primordial” state, which predates artificial touches? For this year’s KOKUYO Design Awards, we interpreted “primitive” as “redefined essence.” If we return to the idea of “primitive” in order to create the future, what form of evolution can we imagine? When we take a fresh look at our familiar materials, we may discover the possibility of further development.

KOKUYO Design Award is an international competition for product design that aims to co-create with talented designers and support their activities. By delivering designs to the world that breathe new life into the tools we regularly use in our daily lives and at work as reliable products, KOKUYO aims to support the future activities of designers and at the same time, bring you a tomorrow you can't wait for.

By utilizing your unique perspectives and creativity, we can explore the “primitive” in each of us. We invite you to show us the “essence” of the future.

Eligible entries include: any stationery, furniture or tool used in working, learning and living scenes.