the phi immersive residency

The PHI Immersive Residency is a 4-week program with PHI Studio in Montréal (Canada) focused on the development stage of a proposed project.

This year, the theme is artificial intelligence at the service of creativity. The selected project will work alongside Studio PHI specialists to conceptualize, plan and prototype a work based on artificial intelligence, in a responsible framework. The work can be presented on different media, including but not limited to extended reality technologies (VR, AR, MR).

The selected project will receive personalized support, working space and select resources to develop and elaborate their concept within a broader context and create a prototype to prepare the project for eventual production.

Artificial intelligence is an accessible tool that offers great possibilities in the creation of artwork, and its use can today be applied in many artistic disciplines. If it sometimes seems difficult to define, it is also because artificial intelligence does not refer to one, but to a set of digital technologies that are based on the accumulation, storage, analysis and production of data, to facilitate or imitate tasks otherwise reserved for humans. It can be an integral part of creative processes, be considered as a support within an experience, or even play a key role in managing audience behaviour in a narrative context.