Leica Camera USA

Leica Camera AG is an international, premium manufacturer of cameras, optical lenses, photographic lenses, binoculars, and rifle scopes. The company was founded by Ernst Leitz in 1869, in Wetzlar, Germany. In 1986, the Leitz company changed its name to Leica, due to the fame of the Leica trade-name. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies.

An integral part of the brand's culture is the diversity of activities the company undertakes for the advancement of photography. In addition to the Leica Galleries and Leica Akademies spread around the world, there are the Leica Hall of Fame Award and, in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of the most innovative sponsorship awards existing today.