**CURATORIAL REGULATIONS**

Exhibition Program – New York City

May 13–15 | On the occasion of Frieze New York

**1\. Open Call Overview**

The exhibition program invites international artists and creatives to submit their works for a curatorial selection to be presented on **mega LED billboards** in the heart of New York City.

Selected works will be displayed in **full-screen format**, offering outstanding international visibility during one of the most significant moments in the global art scene.

**2\. Participation Method**

Participation is exclusively through the official application form:  
[FORM](https://forms.gle/JA6fkjtnwYo2NnFZ6) 

Each artist may submit one or more works.

**3\. Artist Selection**

A total of **40 artists will be selected**, divided as follows:

*   **20 artists selected by the Curatorial Committee**, based on:
    
    *   artistic quality
        
    *   originality
        
    *   conceptual coherence
        
    *   visual impact
        
*   **20 artists selected through digital engagement**, determined by the number of interactions (likes) on the official social media channels.
    

**4\. Curatorial Criteria**

The curatorial committee will evaluate works based on:

*   Innovation and contemporary research
    
*   Ability to engage with urban and digital space
    
*   Communicative strength in billboard format
    
*   Relevance within an international context
    

**5\. Value of the Exhibition Program**

The program represents a high-profile international opportunity, with an **estimated total value of €25,000**, including:

*   **International media exposure**
    
*   **Marketing and communication activities**
    
*   **Distribution across digital channels and global networks**
    
*   **Inclusion in a high-tech exhibition project**
    

This value reflects the strategic visibility and positioning within a globally relevant art context.

**6\. Billboard Technical Specifications (Informational)**

 **Display Characteristics**

*   **Type:** Digital Bulletin
    
*   **Delivery Mode:** Live
    
*   **Physical Size:** 43’ (W) x 100’ (H)
    
*   **Resolution:** 2220 px (W) x 2560 px (H)
    

**Technical Guidelines**

*   **File Format:** JPG
    
*   **Resolution:** 72 DPI
    
*   **Color Mode:** RGB
    

**Video / Motion Content**

*   **Format:** .MOV or .MP4
    
*   **Type:** Full Motion
    

**Important Note**

The above technical specifications are provided as an **informational technical data sheet for the billboards**.

**No technical adjustments are required during the application phase.**

Any necessary adaptations will be requested **only from selected artists**, who will receive all final technical details and instructions.

If you are selected and confirmed for the exhibition, you may submit a project different from the one you submitted during the application process; it can be a project you have already completed or a new work. 

**7\. Deadlines**

Applications must be submitted **by the end of the current week**.

Selected artists will be notified via email the first week of May

**8\. Exhibition**

Selected works will be:

*   displayed on **mega LED screens, 1, Times Square, New York City, May 13-15, 2026**
    
*   presented in **full-screen digital format**
    
*   included in a curated program during the event days
    

**9. Acceptance of Terms**

Participation in the open call implies full acceptance of these regulations and the decisions of the curatorial committee, which are final.

The program represents a high-profile international opportunity, with an **estimated total value of €25,000**, including:

*   **International media exposure**
    
*   **Marketing and communication activities**
    
*   **Distribution across digital channels and global networks**
    
*   **Inclusion in a high-tech exhibition project**
    

This value reflects the strategic visibility and positioning within a globally relevant art context.

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