Concept: Anatoliy Kharkhurin & Valeriy Shafiro
Poetry: Tovy Harhur & Alexander S. Pushkin
Video: Anatoliy Kharkhurin
This project uses classical poetry by Pushkin “To...” as a subliminal prime, which is presented in such a way that the reader cannot read it, but registers it implicitly. The target text of the poem written by the author follows the prime line by line. This text conceptually contradicts the Pushkin’s classics: the latter presents the theme of sublime love and is written using rapturous style; the former uses explicitly vulgar language to describe the unfortunate life of a provincial girl from a troubled family. Due to subliminal presentation of Pushkin’s poem, the reader develops a romantic, highly positive frame of mind. This effect is supported by the fact that this poem appears to be very dear to the Russian reader, because it is studied as a part of Russian school curriculum as the most romantic piece in Russian poetry. The target poem destroys this tranquility; the contradiction is especially dramatic considering polar valence of these pieces. This contradiction is supposed to elicit cathartic experience and to reinforce the aesthetical reaction to the poetic text.