January 2013 VARENYE created the branding for the design-market in Moscow's centrmost shopping mall “Gallery Moscow”.
 
Visual concept - turning on the spring - an abstract mechanism of nature, made from season objects and symbols. This idea was visualised in a posters, banners, market stalls, small sculptures and other objects.

The main object of the market was ROBO-DRESSING ROOM. This robot works automatically: when the human enter the room, the light indicators turns on.

ROBO-DRESSING ROOM

All objects in the universe are composed out of the same elements. The universe is a construction kit assembled in an infinite amount of variations. We are getting closer and closer to the apex of creation. One more microsecond and you will be granted the universal quantum material for the creation of anyone/thing. The art of the future are technologies for the creation of new universes, accessible to anyone having the courage. Our giant construction kit is a simulator for the creation of multidimensional universes – the art of our descendants.
SlapDashLego construction kit contains 150 abstract details that you can compile in any way. The details are cut out randomly, each one is unique. They are joined in grooves and are highly rigid.
The construction kit is an object for people’s interaction in the city, for their collective creativity. We propose to put the SlapDashLego here and there. People will find it on their way home from work or during their leisure walks, they will forget about everything and dive into the world of play.
This construction kit can be used to make fully abstract objects and forms but also quite practical urban things such as tea tables, benches or clothing and bag racks at bus stops as well as, indeed, the bus stops themselves.
We, VARENYE Organism, try to create products that give people an opportunity to become artists and architects of the world of the future. We design simulators of evolution and develop a society of creators based on the non-associative post-traditional model of thinking.

SlapDashLego construction

March 2014 - Moscow - Goncharovski park
 
Promise accelerator is a metaphisical exercise machine, used to accelerate people's hopes and promises. You write down a promise to your friend/parent/universe and put in an accelerating capsule so it joins hundreds of other particles in a whirpool of peoples intentions, resonating and drawing power from each other.

Promise accelerator

We push you to break the absurd social taboo.
EVERYTHING IS ALLOWED! 
"LOUD" - is our hyperactive trainer of the emancipation of your souls with the help of the vocal cords! 
"LOUD" is a field of analog speakers-horns offering conserved urban Mowgli to break the taboo and to shout  everything that he kept inside. 
It's very simple. Come to shout, man!

"LOUD"

Teeki-Peeki is the tehnomagical forest, where each tube - is a string of avant-garde electronic instrument, playing with light and sound. All you need to be involved is to touch the tube. We consider it to be an experience training machine, unusual spot of the city space that will make locals feel more creative and inspired. 

We received a state grant for this project in the context of the program of the Ministry of Culture to develop outside the parks places.

Now we are producing it and it will be ready by the end of december.
 
Idea and art-direction: VARENYE
Architect by: Archstuff.com
Technical content: ILYA SOBOL

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