http://thelab-berlin.com

Model Ambra Bolin channels her inner Disney princess in this fake teaser for an imaginary Japanese horror movie.
Based on some material for leading swedish beauty salon Mika's Koivisto Karlsson.

Hair and Make-Up: Tony Lundström & Jenny Karlsson

Dark Snow White

http://thelab-berlin.com

Fluorescent tubes and street art mixes with high fashion

This fashion project was revealed on Jan. 19th. during Berlin Fashion Week 2012 and consisted of a multi-projector, site specific video installation, (outside in the streets as well as inside the chic nightclub Tausend) plus a traditional print campaign. 

Aiming to merge the label Marcell von Berlin's confident & edgy fashion DNA with the city's unique and gritty street-art sensibility we decided to integrate already-in-place art pieces by Olafur Eliason & JR into our project. 
The layering our fashion narrative on top of their work resulted in productive clashes of imagery and a unique and very urban texture which suited the labels temperament very well.

Integrating all aspects of this project, such as Print, Digital, Video, Event & Marketing into a cohesive whole, the idea was to offer a tech-savvy and marketing-effective edge to the label which was showing a collection for the first time and demanded something edgy and high-energy.

... an example of this thinking: The promotional event at Bar Tausend was treated more as a street-art installation where we re-cycled imagery and video from the still campaign. Chasing our own tail so to speak...

A "fluorescent cube" was a central element which appeared in every part of this project and offered a visual "red thread" that held everything together. The cube was built with of-the-shelf material from any hardware store and literally held together with tape.


Director: Per Zennström
Director of Photography: Björn Jonas
Stylist: Diana Nagler
Hair & Make-Up: Ilka Jänicke
Line Producer: Kathrin Limburg
Model: Jenny Strahl
VSX: alterschwede.se
Location: CarLoft Berlin

Born for Fame

http://thelab-berlin.com

Gold Dust - Michael Sontag
... reflections on his process.

This project consisting of both still-images and video, was published in QVEST Magazine's 50th. Anniversary issue.
The project is an attempt to tell the story about fashion designer Michael Sontag's relationship to his craft, his fabrics and his process of draping his fabrics directly on a model without any sketching or drawing...

A QR code, linking the magazine reader to an on-line video, was integrated into the layout, letting the reader instantly view a video on their smartphone, effectively layering different media (print/on-line video) on top of each other for a rich reading/viewing experience.

"Fashion designer Michael Sontag doesn't sketch, draw or otherwise put his ideas down on paper before getting to work on his designs. Instead he intuitively and very much hands-on starts draping the fabric directly on the model like a sculptor working with steel, glass or stone.

It's his hands that are doing the work, directly manipulating the raw materials. The shapes are born directly from underneath his hands moving over a body and I imagine that it's this approach that leads to the fluidity, intimacy and movement of his pieces.

Looking through his past collection I'm struck by the undeniable singularity and focus of his vision. It's an understated and quietly luxurious woman, always in movement where the colors and textures always are at the forefront."

Fashion designer Michael Sontag - Gold dust in Shadowland

http://thelab-berlin.com
http://perzennstrom.com

Stephan Boya presents Michaela Bodenmiller in their "Rock Glamour" collection...

theLAB-berlin is thrilled to have been entrusted the opportunity to direct the visual communication for luxury fashion label Stephan Boya. 
This season we produced a video + some stills + a small Instagram campaign using the selfies that Michaela actually shot of herself during the production...

See more at: http://bit.ly/1fbzUzI

Director: http://film.perzennstrom.com
Hair & Make-Up: http://www.claudiaschlifter.com/



Stephan Boya - Rock Glamour

http://thelab-berlin.com

// UPDATE// 
This video is now officially selected for screening at the 2013 Miami Fashion Film Festival.

theLAB-berlin presents "White Noise White Shores"
- a 3D project by photographer Per Zennstrom & Thorsten Jasper Weese | Recom

See the complete project at: http://bit.ly/1exr8OM

Introducing: Marie | Iconic Management
Soundscape: Jade Palace
Animation: Andreas A. Maurer, Jonas Braukman and Ivo Stanev | Recom

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