The massive democratization of our era claims for a collective responsibility. We have a world based on rules, which forgets it should by based on values.
Alejandro Cerón is a multidisciplinary artist whose work usually blurs the line between art and design. He is fascinated by the relativity of the existentialist reality of contemporary individuals.
Having anthropologic and sociologic developments, philosophy, psychology of perception and experimentation as main sources of inspiration, Alejandro’s work aims to generate emotional blossoming experiences.