P/ART producers artfair is a platform connecting emerging artistis and an audience interested in art by creating an environment where creative processes become unleashed. Instead of a purely economically focused platform it creates value beyond sales promotion of regular art fairs. Instead of a mere trading platform it promotes an intensiv art discourse.
The P/ART concept transmits the principle of a producers gallery to an innovative fair format: artists, selected by an expert jury, show their work in a curated setting and get into direct dialogue with visitors and collectors. Questions about nature and value of the artworks are therefore detached from their institutional character and are negotiated among producer and recipient. The exhibtition and its topics are subject to artist-talks, panels and publications. In response to the boom of the art fair as a trading platform, P/ART Producers Artfair wants to adresses issues that accompany such a development.