BLGR is an answer to the conditions dictated by the market. It's tailored to the capabilities of a mass client, and is also more democratic. While retaining his style, the designer explores the possibilities provided by construction and playing with proportions. He relies on the cut rather than prints. BLGR is practical and functional. Adjusted to the conditions and possibilities of a contemporary and conscious consumer. The brand maintains a raw and urban feel; it doesn't resort to needless ornaments or accessories. The designer remains ironic and approaches trends with a grain of salt and adapts them to his own needs without deferring to them with a casual approach to fashion that goes with his sense of humour.