I was born at the old maternity hospital in Kfar-Saba, on a wintry November evening in the year of 1977. A short few years later, I graduated from the 'Camera Obscura' Art School, majoring in digital media. Together with my business associate, Reuven Rosh, I established 'VAZA' - a multidisciplinary studio for design and new media. I am a Founding member of 'Alfred' - the first co-operative Institution for Art & Culture in Israel, launched February 2014. I am also a drummer for the Indie rock band 'KofSnaE'. Currently living in Berlin.