Moon -a Magazine Project.
https://www.perzennstrom.com/moon-a-magazine-project/

Self publishing is just one of the new ways photographers, and other creatives, can get their stories across and out to a wider audience.  In fact we're no longer dependent on "old media" to shape our own image - we now can control that ourselves with these new tools.

I believe that a photographer today need to do a lot more than just taking pictures and then call it a day.  We can self publish our work and laser target our audience - that's what i'm trying to do with this magazine.




Moon - a Magazine Project

The past 3-4 years I have become very interested in the possibilities that new technology, new media and the new networks give us to tell our story. 
These - mainly digitally driven - manifestations are profoundly empowering each and everyone of us.
 
All of a sudden I'm no longer totally dependent on agencies, editors, art directors or magazines to put out new work and this has empowered me to explore new ways for me to interact with others in the intersection of fashion and pop-culture. 
Instead of just passively taking assignments I'm now a generator of projects - this seemingly trivial distinction is of enormous importance to me. 

This book is a work records of sorts, emerging from this new mindset of mine, and the fact that You actually read this text is very powerful evidence of this new reality.


New Work

What looks and moods connect Berlin and Stockholm ?  I feel that there is a minimalistic and industrial – raw and poetic – look in the streets and in people there. I have been trying to visualize this here. This feeling is present in hairstyles and the cut of peoples jeans as well as in the way You park your bike – in short street  attitude.

This project started out as a fashion photography workshop with students at Fotoskolan STHLM but quickly took on a life of it’s own and in the end I published a magazine based on these images which is available to buy at BLURB

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