Hadeer Omar and Youssef Alimam, aka (Jaden Oath) are collaborating on an experimental performance; earlier this year, they performed together at Tam gallery space in Abu Rawash. 

  
"It's everywhere" is a live video art performance and trip that reacts in real-time to live music. Jayden Oath is an electronic music project with prominent psychedelic elements. A hybrid fusion of analog synths, rock vocals, organic ingredients, and cinematic soundscapes. 

  
Youssef Alimam is an Egyptian actor, musician, singer, director, cinematographer, and the founder of the Jayden Oath project.

  
Hadeer Omar is a new media artist, assistant professor, and XR designer; her research explores cultural identity, memories, the self, and narratives artfully through immersive XR media and technologies, graphics, photography, A/V performance, and video art installations.

It's everywhere

“Ezz Alarab” was one of the biggest installations I have worked on since I started working with #3dprojection; we used almost 30 projectors (all sizes, brands, and servers). It was a collaborative effort to put it all together in less than 3 days for FIFA world cup 2022\. The awesome @kareemgraphy did the calligraphy and worked hand in hand with the brilliant @mshishini to project in Souq waqif and Alsheikh Faisal’s museum. 

  
Artist: @wegzofficial 

Prod: @tudormonroe & @kareemlotfy

Mixing & mastering: @jacquesjenkins\_ 

Studios: @signaturestudiosonline @tapelondon 

A&R: @itsfumes 

Mgmt: @asemmtag @alex.jbara

  
Production House: @katarastudios @ambientlight.alielaraby 

Senior Producer: @cynth.a.k

Production Manager: Jackie Joseph Roger Couthino

Assistant Producer: @timabenbrahim\_ 

Production Coordinators: @liza\_ved , @ghadeer\_issam 

Location Manager: @7\_l77

Director: @alyelarabi

Assistant Director: @reinata

Creative Team: @alyelarabi @hadeersomar @baselhelal

2nd Assistant Directors: @moliere\_zoghby, @tahatonsi

Director of Photography: @fawzi.darwish

Ronin Operator: @moobiies

Camera Operator: @baselhelal

Focus Puller: @amrelmasry95

2nd Camera Assistant: @malekbouhasine

Bts: @saramarey

Photography and Poster Design: @hadeersomar

Calligrapher: @kareemgraphy

Art Director: roseritapropsmaker\_artdirector

Wardrobe Artist: @saadiakhabab

First Styling Assistant: @hagrhishamerey 

Assistants: @ayamkhalil @bluesapphire\_98 @byreematout @\_hiranisar 

Lead HMU Artist: @luckyallure

Gaffer: Joseph Riachi

Key Grip: @zanekassiem

On-Set Sound Engineer: @zainahkl

Unit Manager: Mohammed Saparas

Postproduction Manager: @candleria

Editor: @baselhelal @mshishini 

VFX: @baselhelal

Visual Artist and Projection: @hadeersomar

DIT: Fahad Angadi

Colorist: @fady.melek 

Casting Director: @fares.dehbi

Choreographer: @laylaghaleb 

Talent Agency - Egypt: @wearegoodtalents @shoukrylive

Enana Dance Theatre

@bravastudio.co

Ezz Alarab

Commissioned by Tasweer Qatar Photo Festival, in Qatar, to produce a contemporary response to the Al Koot Fort, which holds a unique and complex history. Since the fort’s original inception in 1906, and throughout its existence, it has been at a confluence between the historic market area and the seaside port. It is now in a central location between Souq Waqif and Msheireb. The artist draws upon the surrounding areas of Souq Waqif as sources of inspiration, weaving together traditional and contemporary aspects of daily life, and translating and transforming them into surreal immersive environments.

  
Omar’s installation - _And Thereafter -_ activates Souq Waqif into a dynamic spatial experience that transforms three key areas of Al Koot Fort; ‘The Transition’ (courtyard), ‘The Journey’ (back room), and ‘The Metamorphosis’ (entrance room). She creates a heightened sense of the myriad sensory experiences in the souq through captured images and sounds, all uniquely choreographed in the designated spaces of the fort. 

  
The narrative unfolds as the spaces are explored in no particular sequence, guided by the experiential elements of aroma, sound, light and imagery. The boundaries between the projected light installations and their narratives, the fort’s architecture, and our physical presence as visitors exploring the space are blurred through Omar’s immersive storytelling and use of captivating technologies in the fort’s environment. The video projections and soundscapes play in an asynchronous loop creating a constantly-renewing, generative experience that evolves over time, celebrating contemporary Qatari heritage, wrapped in Omar’s immersive media dreamscape. 

  
The artist created _And Thereafter_ in collaboration with Sonic Jeel, an artistic collective exploring hybrid-media, initiated by Michael Hersrud and Simone Muscolino, and multidisciplinary designer Katia Kolovea. Initiated and organised by Tasweer, this installation is made possible through the partnership with Souq Waqif and the Private Engineering Office. 

  

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