graphic design and corporate id for musicians, artists, cultural events & parties.

zweimal22

The project Words You Think You Are consists in an impressive photo/graphical assembly of portraits and words. The standard adopted is that of a close-up in black and white in which each face is accompanied by a word that the subject chooses as the most representative of itself.
Conceived at the end of June 2012 by the photographer Martina Magno, WYTYA has reached a significant visibility both viral on the web (tumblr, facebook) and in its performative / situational versions (poster art, video, urban installations). The choice of the people portrayed is tracing a social environment, gradually creating a map of the individuals who contribute to the current and future cultural atmosphere of more than a city.
In the first few months WYTYA was the guest of a great number of initiatives including Pigneto Citta’ Aperta in Rome, Frammenti, Weird Fest / festival of queer subcultures. The project is aiming at partnerships with groups and initiatives related to the world of art, as recently happened with The Pills, crew that started the namesake serial-web and ingrediente F, festival of contemporary theatre by Off Rome factory.
Continuing to set up happenings of photo sessions for spontaneous proposals, WYTYA started at the same time a personal search for artists and creatives, faces from Italy and abroad - from the most famous to the emerging ones, both choosed to voice their production and enrich the network (the blog of the project provides for one or more links to the web spaces of the participants plus a short interview).
Only requirement, just think: what is the word you think you are?

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Mati & Fred