‘The essence of human being is not something abstract and inherent to each individual, instead it is actually about the whole of his social relations’ K. Marx.

The established commercial systems, the technological progress, as well as the gradual disappearance of social groups such as family, politics and religion, until now pillars of our society are feeding a phenomenon called super individualism, which leads to a state of permanent consumerism, loneliness and in satisfaction.

Our survival and happiness is based on the quality of our relationships.
‘Play the Apes’ is an installation that aims to encourage people to interact with it and between each other. Users get link by using the installation. The experience creates ephimeral but real relations between people. The ‘Play the Ape‘ is about the emotions produced by social relations.

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Play the Ape