This work is a tribute to the famous Madeleine of Proust in the work "Sawnn's Way", the first volume of "Remembrance past Thing". In this passage the protagonist experiences a recall due to the combination of flavors that transports him to the past. It is an example of the evocative power of the senses and how a piece of information is able to evoke the full and hidden memory.

Tea and madeleine

Encoding is the brain's ability to transform information into items that can be stored and recovered during the evocation process.

The memory of a complete experience consists of fragments of memories that are stored in different regions of the brain. Thanks to hippocampus who recompose stored memories, these pieces of information are reunited from these different parts.

In this recovery process, the brain reinterprets and modifies the memory, so the more times something is remembered the difference between the original memory and the current memory become greater.

This series of works refers to the process of recovery and how the past may not be exactly as we remember it, that is, our idyllic conception of the past is unreliable.

In this installation, as in other examples of my previous work, I started with a vintage object to fragment and then suspend the parts in the air by fishing lines, creating rhythms that are remanisant of smoke pattens. In this case I have included the recall process. Thereby, the memory is fragmented and reassembled again in a new memory, with modifications and with parts that do not fit correctly.

Encoding

The force of Earth's gravity is equal to 9.78 m/s2. Melancholy is the extra atmosphere who makes the body physically heavier and sinks like a dead weight on a mattress.


10,78 m/s2

The memory of a complete experience consists of fragments of memories that are stored in different regions of the brain. Evoking, these bits of information are reunited from different parts thanks to hippocampus who recompose stored memories.


In this recovery the brain reinterprets and modifies the memory, so the more times is remembered most is the difference between the original and the current memory.


This series of works refers to the process of recovery and how the past may not be exactly as we remember it, that is, our idyllic conception of the past is unreliable.

Recall

Drawingbooth

Wandpapier

Polaroid I

Kvartira 62

I tried with my project to talk about this back to analog with the most analog system known, painting. The project is realized using both a series of oil paintings imitating the aesthetics of the cameras, "Lomography" and capture fails. These works focus their theme around abandoned places in Berlin which have been adopted for various uses. So Spreepark, the old communist factories, or flohmark are perfect reflections of the taste for nostalgic and the obsolete for the past.

Eisfabrik II

Lomomalerei stems from the theories of Fukuyama and his "End of History." This concept, already advocated by Marx, heir to the Hegelian thought, argued that the direction of historical development contained a specific intent by the interaction of materials forces, and would come to an end when the communist utopia is reached. For Hegel, the contradictions that drive history exist first in the field of human consciousness, namely the world of ideas, in the sense of broad unifying vision of the world, better understood under the name of ideology. I understand this concept not only as political and social doctrine, but also in the moral, cultural and religious sense.  The fall of communism, therefore, as the last great utopia, meant the final establishment of liberalism, this raises the possibility of refusal of a better future or just differece, and therefore the end of historical evolution, understood in these terms.

This loss of direction and other fundamental characteristics of Postmodernism as a lack of faith in the political and religious systems, becomes, in my opinion, a general sense of social nostalgia and melancholy. Nostalgic times perhaps governed by ideologies and loaded with a directional sense.

With my project I want to link these concepts with the return of past trends, both aesthetically and technologically, and more specifically with the revival of analog photography. This resurgence answer, in my opinion, several of the proposed questions. The lack of group membership and the unconscious melancholy are perfectly reflected in this phenomenon. In particular the unconscious melancholy, because in real terms, we are children of that melancholy. Our generation has not experienced the fall of the great ideologies, but it has grown into the despair of this defeat and in unsure of exactly what yo blame.

I tried with my project to talk about this back to analog with the most analog system known, painting. The project is realized using both a series of oil paintings imitating the aesthetics of the cameras, "Lomography" and capture fails. These works focus their theme around abandoned places in Berlin which have been adopted for various uses. So Spreepark, the old communist factories, or flohmark are perfect reflections of the taste for nostalgic and the obsolete for the past.

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Pablo Mercado