Our photo story is about ridiculous habits we have with our phones in our decade. 
Together with the wonderful make up artist Susanne Kirchberger (@susl.the.wusl) we created a unique, outstanding concept. She wanted to take photos in the colourful mood of the 70s. I have always wanted to broach the issue of our phone consumptions. This made us create art with 70s and smartphones! 
We looked for models, that would fit that vintage style and found two models and asked my own mother to take over the mum role! Something magnificent was born!

Together observed friends, people in public space, ourself and social media. We wrote down common quotes we say about/with our phone. All together an almost sad story of our addictive usage. I decided to develop a photo story with the goal of showing people their own weird habits.  Since the 70s is a time without any smartphones, we used vintage dial telephones instead. This makes the photographs stand out. The combination of a typical 70s lifestyle with situations that can only take place in our decade should catch the observer's eye. We want people to realize in which wrong direction our phone consumption is going. There is so much irrelevant content on social media already, because somehow people feel like they need to post every single meal they eat, every single pose their cat makes while sleeping and they need to apologize for not making a story the day before.  I want people to feel silly the next time they have to drink a cold coffee because it took them too long to capture their snapchat photo. 

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Mala Brandstötter