For all the Friends,
Friends-of-friends
and Potential friends
of Het Klooster
-'The Monastery',
centre for art education and performing arts in Woerden- Cornelis will develop a meeting concept that will put these ‘shared friends’ in the spotlights.

 
A garden of taste

May 16th Cornelis will transform Het Klooster into a Garden of Taste.  

During a dynamic evening Cornelis will let the guests ‘taste’ the (artistic) gold that
The Monastery has to offer.

 
Grand tour

A 'grand tour' will guides guests through the old monastery.

In the elevator,
a sing a songwriter is singing,

in the hallways, dancers are dancing,

in the attic, there are repetitions for a historic theaterplay.

Guests will be able to taste monastery cheese & abbey beer
and fresh strawberries in chocolate.

A ‘monastery car’ will move around and treat the guests to other tasty stuff inspired by the kitchen of the monastery.

 
Strip ticket

Guests will explore the Garden of Taste based on a strip of tickets. The 'strip ticket' comprises of the logo of the monastery: 19 dots.

Each dot represents an element of the evening.

From the welcome drink to the monastery cheese
& from ‘elevator art’ to the spoken words of the councillor.

 
The end

At the end of a varied evening crickets will sound through the speakers;

The Garden of Taste will be closing,
the 'strip tickets' are now fully stamped.

 

The Cultural Monastery

July 4th Cornelis Serveert will present the Flemish Garden of Taste, a request of Flemish Cultural Centre De Brakke Grond:

A catchy network setting where both diplomats and artistic people will meet each other.

 
An artistic Botanical Garden

The Flemish Garden of Taste will take the outside in and transforms the location to an artistic interpretation of a Hortus Botanicus.

In this green backdrop each path and every corner will offer fresh culinary and artistic masterpieces originated from Flemish soil.

 
A rich botanical garden in blossom

In the spaces of the Brakke Grond a Flemish chef will cook small dishes live /
you will pick edible flowers /
you will drink Flemish beers as Liefmans & Duvel /
you will move through a digital gallery of Flemish landscapes and you will be accompanied musically.

The plenary moment will be completed with a large snack plateau that will come down, with snacks inspired by the Flemish cuisine...

 
Platform for fresh projects

Sockets will present:
- 3D printers
- 3-D printers will print delicious Flemish cookies & chocolate
- Chocolate Shooter
- An installation that lets you taste Belgian chocolate through the smell organ

 
Plant Scan
The young talent Dries Depoorter will present a plant that transforms to a digital image by interaction
 
Social furniture: BottleBench
In the garden you can talk on while sitting on the 'BottleBench’ by the young designer Maarten Pauwelijn

 
In celebration of:

The yearly festive reception of the Flemish Community in the context of the national holiday July 11th.

Requested by The Brakke Grond / The Flemish Representation / Tourism Flanders & Flanders Investment & Trade.

Flemish Garden of Taste

Cornelis’ TALK 

At Monday December 10th,  Cornelis served a master class Cultural Policy at the Hogeschool voor de Kunsten (HKU), in Utrecht.

As a final part of the series Talk of the Day, Cornelis developed an interactive full-day program around framing and language in governmental cultural policy.

The foundations for a comprehensive debate as 'grand finale' were inspiration sessions & research sessions based on Best Practices.


 
Political words of the day 

How are popular policy terms determining the course for the cultural climate of the Netherlands?
 
What can students / cultural entrepreneurs learn from this?

The guideline.was formed by a series of current Best Practices like crowdfunding / 3D printing / Dutch Design.

 

House of cultural commons

Call the shots themselves?
For governmental support?
Marketization of society?

Translating the inspiration sessions into one's own interpretations and formulation of visions,
led to 10 interactive lively debates.



Talk of the day

On behalf of the city theater Amsterdam, Cornelis designed a ‘grand tour’ concept to introduce Alvis Hermanis to ambassadors and sponsors.
Design Assignment:

Stadsschouwburg Amsterdam asked Cornelis:
How to introduce ambassadors and the benefactors in a memorable way to ‘Brandstichter 2013′: the Latvian theatre director Alvis Hermanis?

 
Cornelis worked out:
A rich get together concept where a majestic setting offered a playful stage for interventions and installations which each told a story about the theatre performances.

Five installations presented an unconventional and interactive translation of the plays of Hermanis which are programmed in the Stadsschouwburg:

The Sound of Silence,
Sommergäste,
Vatter,
Long Life &
Wassa


Grand tour:

Cornelis guided guests via a ‘grand tour’ through the city theater. A a white line, which symbolized a wick, formed the leitmotiv which looked like the Latvian flag in combination with the red carpets of the Stadsschouwburg.

 
Spread like wildfire

Like “spreading wildfire” you could follow the wick to unexpected locations where installations surprised & informed you and where you could meet other guests;

Musicians came to you and you waited elsewhere again;
Director Melle Daamen welcomed Alvis Hermanis;

 
Vatter

Together you raised a glass with vodka, referring to the piece Vatter: about fathers who smelled of vodka;

 
Sommergäste

Tasted like chocolate chunks nailed itself loose (referring to Sommergäste – about to a loss of decadence);

 
The Sound of Silence

You listened to Silent Disco-setting clips from the play The Sound of Silence;

 
Wassa

You studied mankind as a fish in an aquarium by an antique diorama (Wassa - about humanity that can be viewed as a zoo);

 
Long Life

You tasted the apple slices which constitute an essential scene in Long life (about old people in the new world of post-communist Latvia), and provided yourself with tasty toppings-lavender mousse / caviar / toasted almond .. -
special encounter

You attended a live conversation between Constant Meijer & Alvis Hermanis,

and followed the wick until it culminated in an inflamed firebasket,

where you could sent postcards from Berlin, Riga and other places where the theater performances are playing.

You tasted a tasty versatile promise: Brandstichter 2013:
 

Brandstichter 2013:

This five world class performances of the Latvian director Alvis Hermanis are part of Brandstichter 2013

Hermanis' theater can be seen in February & March & April in de Stadsschouwburg


Brandstichter 2013

See connections – get connected.

July 2th - VanGendthallen, Mediamatic - Amsterdam.

During the welcome reception Cornelis will serve a format in which mint green attributes and literal mint leaves will reveal open-minded connections and promote new connections.

Urban Connectors
Urban Connectors is an expert in the field of creative urban development and establishes links between creative entrepreneurs and professionals in the field of urban development.

Get connected with:
- Amusing drink chips which will display which guests you can invite for a drink.

- A welcome cake: a long ribbon walnut chocolate brownie with lavender mousse & mint, as a direct translation of the logo.
- 'Connected' pastry forks, connected by mint green wire.

Share the baton
Cornelis will transform the fiber sign of the logo of Urban Connectors to a physical attribute.

A mint green baton will move among the guests, indicating the interconnections.

Inspired by: the dynamic fiber from the logo of Urban Connectors.

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Cornelis Serveert