"Sometimes designers need to do some work just for themselves – no client, no style guide, no imposed limitations and no drawn-out discussions over why putting all the type in uppercase bold isn't necessarily a good idea. This was me – I was in need of some creative freedom and I wanted to improve my working knowledge of how to manipulate images. With this in mind I dreamt up Project Alice. There is not much else to it I am afraid – it is all made up – from the dj collaboration: Project Alice, to the venue: Keller Rekord Shop. However I had fun (and learnt a few things) designing a nice poster, an album cover and the record label logos, plus I got to think up some silly names while I was at it. There is nothing wrong with the odd fictitious project, sometimes they are exactly what we need to reinstall some creative energy that gets lost along the way."