Client: 
amp GmbH & MINI (BMW Group)

Description: 
For the brand MINI (BMW Group) we were commissioned to develop and design a generative sound collage/sound installation as part of an internal management event called "MINI 2021". Sound, light, architecture, video and music were intertwined in order create a unique multimedia spectacle during the whole event. Thematically and soundwise we had to orientate ourselves between the poles of "nature" and "technology/future". For this we used on the one hand sounds of nature such as forest-atmospheres, bird & nature sounds, etc. and on the other hand technological sounds like sci-fi sounds, functional noises, signals, synth sounds, etc. The sound collage should give the whole area a quiet atmosphere and therefore should invite the visitors to relax.

What is generative music? 
Generative music is a term popularized by Brian Eno to describe music that is ever-different and changing, and that is created by a system. See also here: Wikipedia
Details

Medium: 
Multichannel-Audio-Installation 

Special features: 
Project cooperation with amp GmbH

Support & assistance: 
hands on Sound GmbH

For more Info: 
www.mini.de

Audio (live recording): http://soundcloud.com/aconica/generative-sound-installation

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MINI (BMW Group) "Generative Sound Installation MINI 2021"