Russian Fashion Council

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Russian Fashion Council is organizing key fashion projects in Russia, including Global Talents initiative that is designed to support emerging brands and artists from all over the world. In 2020, the project has transformed to the new digital format Global Talents Digital that is blurring the lines between actual fashion and virtual world, using the advantages of both. Global Talents Digital is an off-season international project that combines new cutting-edge fashion collections, digital art and virtual influencers in one event. Some real collections are presented at the event by virtual models. Some virtual influencers present their own digital fashion capsules along with real designers. Global Talents Digital features AR and ‘see now, buy now’ options, making the streaming event quite interactive. 157 participants from 43 countries and areas took part in the projects through all the editions.