Digital artist and industrial designer Lucas Gutierrez, is exploring the new paradigms of digital culture. Dealing with subjects like social fears and dystopias with a colorful, chaotic and metaphysic language.
Lucas Gutierrez was doing design work, like flyers and calendars, already in primary school, and since then has spent years exploring different mediums. His diverse portfolio includes art in many forms; from video pieces to audiovisual performances, to 3D models. He’s showed his work at CTM Festival, The New Infinity and held lectures at UDK and Weissensee Hochschule.
How would you define your work?
My work is subversive, casual-ironic, but at the same time, formal and artisan regarding the presence and future of the digital culture.
What does your creative process look like?
My process looks different, depending on the art form. For example, my video pieces and graphics start as digital sketches. I do a lot of these – almost every day.
When I create sculptures, I start modeling in 3D and simulating in a game engine or rendering software. Later on, I manipulate the results through the production processes and the chosen material.
One thing all my creative works have in common, though: no mood boards!
How does your work as an industrial designer influence your art, and vice-versa?
Industrial design gave me the tools, and my art forced me to use them differently. For me, both disciplines collapse perfectly now.
In your lectures, you speak about the new paradigms of digital culture – what are they?
Often, people think that technology has confused everything. I like to bring these topics in my lectures, questioning if technologies are influencing people’s daily routines or vice-versa. New paradigms that I discuss are high digital emotions, privacy in post-privacy days, the idea of working, new digital ethics, and virtual/social validations. I also share the process of my latest projects as an approach to these topics.
Where does your art fit into these paradigms?
I like to point out on our self contained view of reality and how to visualize information (when loops and the random imagery predominates in contemporary art practices).