ARTIST PROFILE

He refers to himself as a hyper-functionalist, preoccupied with detail and simplicity. Till Wiedeck was born in 1985 in Germany. He founded his design studio HelloMe during is design studies in Münster (Germany). Meanwhile he worked for offices such as Mario Lombardo & Fons Hickmann m23. In 2008 he moved to Berlin where he lives and works from. 

For Ucon Acrobatics he extended the artist feature and designed a distinctive outfit. Large-format prints with striking colours make the outfit a work of art in its own right.  


INTERVIEW

How would you describe your art?
First of all I am not an artist but a designer. So I consider my work design, not art. At HelloMe we focus a lot on the conceptual side of a project and then develop a visual language that suits the particular project. We like to call our main work “visual system development”, so we basically design visual systems for cross media applications, regardless off analog or digital. We consult and design identity & branding systems, bespoke typefaces, magazines, books, catalogues, editorial projects, posters, music- & product packaging, websites and mobile applications, fashion, textiles, spacial installations, interiors, guidance systems and exhibitions.


How did you get involved in design?
I started drawing very early at age four. I recently got a lot of my own and my brothers early childhood paintings from my mother. I took them all with me to archive them.There is no specific thing I remember but I spend a lot of my childhood painting and drawing until the age of ten when I suddenly came across graffiti. My very first love that opened a whole world of typography for me. From early teens I knew I would be working in a creative field. It turned out to be design.


Where do you draw your inspirations from?
Random things and everyday life. Also I am interested in many design and art movements. As the german Bauhaus legacy feels very close and also defines a very functional mindset I feel this has a great connection to my own work. At the same time I do admire the memphis movement of the 1980ies for the expressive attitude as well as having a thing for renessaince art, especially sculptures. However, the most inspiring object around the studio definitely is the rainbow colored dolphine sculpture that is featured in one of the photographs from the Critical Objects project. We found it when looking for stuff for another photo shoot and I feel in love with it straight away. I have a thing for ugly or over decorative objects even though I consider myself a very over functional person.


Looking back, what have been your favorite projects?
I like projects that have a clear idea or concept but still manage to remain abstract in its visual approach. We try to work like this within most of the projects so I could not pick one without leaving another one out that I also like.


How does your life influence your art?
A lot. Probabaly my girlfriend Nadine Goepfert who is a textile designer is the most inspiring person I ever met. One of many reasons why I love being around her.


What would you like to do that you are not doing at the moment?
I would like to design a house and live in it some day.


What is your typical day?
Waking up at 7.30am, breakfast, if possible going to the gym, studio at 10am, lunch at 2pm, work again till 7–9pm, get a drink and dinner with my girlfriend or friends and get some good sleep.


What do you usually do if you need to distance yourself from work?
I love work and never really distance myself from it. Right now I am sitting on a sofa in the middle of Brooklyn NYC, writing down a work related interview, even though I am on holiday…


Where do you originally come from?
In what place do you feel most home? I grew up in the western country side of Germany, close to Münster, where I started studying graphic design at age 19. In 2008 I moved to Berlin, where I still live and work. Home is where your heart is.


Whats the best thing about Berlin?
Berlin’s vibe and the people surrounding me are a very big influence, even though I think it works on a more emotional, subtle level. I live a rather simple life in this city which is a huge melting pot of all sorts of cultural influences. I live in Kreuzberg, a neighbourhood with a great cultural and ethnical diversity which I think is very nice. Sometimes it would be good to be able to speak turkish. At the same time Berlin feels very uncompleted. It was devided into east and west for such a long time, even after more than 20 years you still can feel it. It is a city that keeps evolving, growing and moving. This progressive and open mood is very inspiring to me.


What was the last song you listened to?
Waka Flocka Flame – No Handz CRNKN Remix


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Ucon Acrobatics Artist | Till Wiedeck