Communicating the subject of gender equality in a playful way

ENTSCHUBLADUNG (*OUTBOXING = thinking out of the box) 

is a Web based project which communicates the subject of gender equality in a playful way. The campaign consists of a short Animation Trailer https://www.youtube.com/watch?v=ZSUmM6eDixE   which is spread over YouTube and Vimeo, and an information game. By drawing off the taste of accusation and adding a few dongs and a little humor. 
ENTSCHUBLADUNG addresses especially young people who never really dealt with these kinds of topics.

Unfortunately a lot of projects about gender issues or feminism are a little aggressive and therefore have a rather repulsive effect – at least on us. And: Do we even need feminism after all?
Aren´t we all super modern and open minded?

We do not think everyone should be the same but we believe that all of us should have the same opportunities and choices when it come to ways to live our lives.

Thank you for spreading.

Amrei Andrasch & Dea Dantas Vögler

www.amreiandrasch.de
www.deadantas.de

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ENTSCHUBLADUNG (*OUTBOXING = thinking out of the box) - english version