Domestic hype
Mixed media,2016

The gradually changing economic situation in the transitional society of Bosnia has forced
communities to behaviorally adapt. The increased need for monetary means is affecting more
people every day. We can find different methods of satisfying that need. There are creative ways
of engagement in different spheres that have the goal of achieving extra profit.
One of the most present phenomenon of market engagement is direct product or service offer
through promotion on your doorstep. Handmade commercials placed in public space are viewed
in a limited territorial region, but visible enough to achieve their function of providing the
information of an offer in a specific time.
A rural region, which precedes this mode of advertising, began to spread from suburban to
urban areas. The distance between two cities in a sphere of one region is more than enough to
catch site on numerous objects which I mentioned and bring the conclusion on status of numerous
members of the social community.
Through the work “Domestic hype” I strive to note, document and collect information and
commercial objects by direct contact with offers and find life status of the average member of my
social community through live conversation. Fascinated by the human will to survive I do not
deal with the reason of advertisements origin, but with their existence and purpose.
I think that I work with the present, with behavior and activity which are conditioned by
present conditions that are mass manifested both in narrow and wider region. Mass repetition of
the same action makes it omnipresent with the potential to maintain and outlast the present, and
become part of the culture and reflection of a society. Ethnocentric approach allow me to
compare cultures that I am facing through the view of my own culture. Every human action is
action in relation to the culture in which the action is born, and I'm exploring actions that occur in
the dimension of the present.



Road Market
photographs, 2016

Photographs of handmade commercials are documentation of objects fined on original location in
natural environment. Their minimalist content presents essence of the offer which is currently
active in the present of their exposure in public space. Often consisted of only one word, on
effective way they serve their purpose by providing information of what is offered, while through
their roadside location logically point to household in front of which they stand. This creative and
simple advertisement process for a long time exists and maintain all over the society and that for
creates impression of traditional custom.



Forces entrepreneurship
audio/video, 2016
video goes in loop


Audio record of discussion has been made in direct contact with people whose commercials were
in function in that moment. It is followed by video record of rural area as the area in which this
method of advertisement has deepest roots.
Dialogues encouraged by exposed advertising objects represent a kind of confession inspired by
vision of the current situation, from the perspective of bidders.
My role as interlocutor is put into the background, but resulted with short intimate statements that
testify to the daily internal struggle and passion which these people carry with them. Lack of
financial resources is a common feature of all participants in the conversation, and the seriousness
of this situation can be recognized on the basis of the conclusions that they offer. Nevertheless,
with no discouragement, they engage in a simple way in order to come to the fair profits.

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Domestic hype